The question might be haunting you that in the age of television sets and internet, why would you like to go for any other kind of marketing technique. Well, the answer lies in the question itself. If there are other marketing techniques and they are still surviving even in the strong competitive market of the other two other sources, they surely might be of some use.

Engagement marketing is a type of marketing that creates awareness about a product by involving users and letting them interact with the product in real. An event is organize where a promotional staff interacts with the people in the vicinity and explains the products to the crowd in a somewhat creative manner. A real attraction is caused and the setup brings the users in direct contact with the product unlike the ads where the product is displayed without evidential requirements.

This type of marketing in an Experiential Marketing makes the user check the quality of the product by them. Their thoughts are not manipulated or influenced by any falsehood that is claimed without sufficient reasons. People can directly come and check their value and then decide whether the product is worth purchasing or not. Your product therefore enjoys the confidence of the end-users first and then every other thing.

Apart from the general psychology of people who believe that products with little or zero digital marketing aren’t qualitative, there are other sections who think a little different. Most of the customers give a go-ahead to only those products that are promoted through engagement marketing rather than internet or media marketing. The other advantage of having your product promoted with this type of advertising is it saves a lot of investment. It costs a fortune to have your advertisement appear on national or international televisions. Organizing street events on the other hand costs nothing even close and can still be able to create a strong market for your product.

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